MSAD#1 Adult & Community Education

This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

Topics covered in the course:

Content Marketing

Search Engine Optimization

Paid Search/Paid Advertising

Conversion Rate Optimization

Digital Marketing Strategy

Web Analystics

Google Analytics

Marketing Automation

Social Media Marketing

Mobile Marketing.

For more information or to register please click the link.