MSAD#1 Adult & Community Education

Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.

For more information or to register click the link.