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MSAD#1 Adult & Community Education

Paid Search (PPC)

with MindEdge Instructor

$99

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

For more information or to register please click the link.

  • Session 2: Jun 21st, 2024 - Jun 21st, 2025
    Online registration unavailable

Online Class

For more info, call us at (207) 764-4776





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