If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This Certificate, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool.

You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leveraging more success from their website. 

Click here for more information about the course specifics, dates, cost and registration.

Good grammar doesn't make good writing, but good writing demands good grammar. Whether you're a student or a professional, a career changer or a job seeker, this comprehensive program will guide you through the linguistic twists and turns of English grammar and equip you to write more effectively from day one.  

The first course covers the basics of grammar at the word level, including parts of speech and commonly confused words. In the second course, you'll learn about grammar at the sentence level, from fragments to run-ons. In the third course, you'll focus on the finer points of capitalization and punctuation, as well as advanced concepts like parallelism and agreement.  

The grammar knowledge you'll gain from this certificate applies to whatever kind of writing you do now or aspire to create in the future. Everything you learn will elevate your communication skills and help you polish and edit your writing.

Click here for more information on start dates, course specifics, cost and registration.

The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards or any other vector graphics for print or web.

Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books and magazines. Use Adobe Photoshop to effectively work with selection and editing tools, layers, and masks to edit, retouch and enhance existing images or create your own composite digital art work. Access to the Adobe software tools required.

Software Requirements: 

For all online Adobe classes, students are responsible for purchasing their own software for their course. Trial versions of Adobe software are sometimes available on the Adobe company website.  If you're taking the entire “Graphic Design certificate” you'll need Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Otherwise you may sign up for a single software. There is no school discount through LERN. More information on Adobe Creative Cloud software can be found at adobe.com

REGISTER HERE! 

Understanding basic finance is important for any managerial position, even non-financial managers. This introductory-level course starts at the beginning, discussing finance as an organizational setting and legal forms of business. The course continues on to cover the responsibilities of financial managers, roles of finance in a typical business organization, and relevant financial markets of interest to financial managers. Further, the course will discuss corporate financing and the role the stock market plays in the business world.

For more information click on the link.

Technical writing is a highly coveted professional skill that involves absorbing technical information and then communicating it through a document that is tailored to a specific audience, usually to inform, instruct, or persuade. This introductory course will explain what technical writing is and what technical writers do, exploring the tools, techniques, and strategies they employ. It will also guide you through the technical writing process, from initial plans to final revisions.

This is an online class and can start at any time.

Click the link for more information.

Enhance your management skills through this program for supervisors, managers, and emerging leaders. Nothing creates success like a solid foundation. Discover the keys for effectively managing your employees.

Find out how to create clear expectations, engage and motivate employees, and increase your effectiveness.  Then you will explore the principles of collaborative management and gain insight on how to expand your collaborative skills for success of your team or organization.    Finally, get the keys to manage different generations in your workplace. Discover what motivates each generation at work, what incentives they respond to, and what messages they value.

Click here for start dates, specific course information and registration.

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart.  Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do.

Click here for more information about the course specifics, dates, cost and registration.

Non-profits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in NonProfit Administration.   You will come away with the latest best information from instructors who train people in nonprofits.

Click here for more information on start dates, specific course information and registration.