The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

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This online certificate program introduces non-financial managers to the essentials of finance. The courses will help you become conversant in critical financial terminology, and you'll learn how to calculate key financial management indicators. You will learn how to assess your organization's financial health by reviewing balance sheets, income statements, and statements of cash flow, and you will discover how finance and accounting tools can be used to support informed decision making within organizations.

Individual courses offered in this certificate program are listed below.

How to Read a Financial Statement

Introduction to Finance

Introduction to Business Statistics

Financial Planning and Control

Time Value of Money and Risk

Understanding and Managing Budgets

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What is leadership and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? This suite of courses addresses all of these questions and many more. The courses in this suite offer advice on leadership that can help you stand out as a leader among your peers. Video segments introduce successful leaders who discuss such issues as how leaders become leaders, leadership ethics, and the differences between leaders, managers, and administrators.

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Successful managers know the importance of building strong relationships with their team members. This certificate equips both new and experienced managers with the skills and resources necessary to foster strong connections, lead change, and resolve potential conflicts. Whether operating in an in-person office environment or a remote work setting, managers will learn practical ways to better coach and motivate their teams. Through interactive exercises, videos, self-assessments, and case studies, the self-paced courses included in this certificate provide opportunities to practice and apply key management skills.

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This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

Topics covered in the course:

Content Marketing

Search Engine Optimization

Paid Search/Paid Advertising

Conversion Rate Optimization

Digital Marketing Strategy

Web Analystics

Google Analytics

Marketing Automation

Social Media Marketing

Mobile Marketing.

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This online course introduces learners to the basics of human resources management. Throughout seven segments, learners will explore the core goals and strategies of the HR function, examine best practices for employee selection and development, develop an understanding of compensation structures, and consider both the value of workforce diversity and laws relevant to its pursuit.

The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to practice HR management skills.

This course is made up of the following segments:

Download the complete syllabus with learning outcomes here.

This course has been evaluated by The American Council on Education's College Credit Recommendation Service (ACE CREDIT®) with a recommendation for 2 credits, lower division, in human resource management.

A student's grade in the course will be based on their performance on a final, cumulative exam. The final exam is composed of 40 multiple-choice questions. Students will have 1.5 hours to complete the exam. The exam is proctored. For more information, please see the syllabus.

If students do not earn a passing score of 70% on their first attempt, they will have the opportunity to take the exam 1 additional time (2 total attempts). Students must wait 24 hours between exam retakes. A passing score of 70% of above is required to request college credit for this certificate.

For more information or to register please click on the link.

The HR Skills™ Fundamentals certificate consists of courses designed to provide the learner with a solid foundation in the fundamental skills needed to succeed in the field of Human Resources. With courses focused on hiring, interviewing, onboarding, HR law, and training and development, the HR Skills™ Fundamentals certificate provides training in the skills that help a business run smoothly, and is appropriate for learners that would like to explore a career in human resources and managers who supervise employees. The certificate consists of 8 courses that are online and self-paced, providing flexibility in completing the curriculum. No prerequisites are required to begin the courses. A course will be considered complete when the participant has done all assignments, exercises, review checkpoints, and has received at least a 70% on the course final exam. Students will have 12 months to complete all the courses in the certificate.

Individual courses offered in this certificate program are listed below.

The Hiring Process

Exit Interviews

Onboarding

Training and Development

Interviewing

HR Federal Law

Effective Meetings

Interpreting Data

For more information or to register please click the link.

The HR Skills™ Best Practices certificate consists of courses focused on the behaviors, practices and approaches that enable HR professionals and managers to foster better connections, communicate effectively, provide useful feedback, and navigate difficult situations. Through quizzes, games, real-world scenarios and commentary from subject matter experts, the HR Skills™ Best Practices certificate helps the learner begin to develop the skills that are the key to a cohesive workforce. The certificate consists of 8 courses that are online and self-paced, providing flexibility in completing the curriculum. No prerequisites are required to begin the courses. A course will be considered complete when the participant has done all assignments, exercises, review checkpoints, and has received at least a 70% on the course final exam. Students will have 12 months to complete all the courses in the certificate.

Individual courses offered in this certificate program are listed below.

Smart Goals for Performance Evaluation

Communication and HR

Coaching

Handling Difficult Conversations

Progressive Discipline

Leadership and HR

Conflict Resolution

Problem Solving

For more information or to register please click the link.