This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge. For a comprehensive NASBITE CGBP™ Exam Prep course, register for the full suite of International Trade courses, which includes Global Business Management, Global Supply Chain Management, Global Marketing, and Global Trade Finance. The Global Marketing course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis.

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This online and self-paced Global Supply Chain Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Supply Chain Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Supply Chain Management area of knowledge. For a comprehensive NASBITE CGBP™ Exam Prep course, register for the full suite of International Trade courses, which includes Global Business Management, Global Supply Chain Management, Global Marketing, and Global Trade Finance. The course provides an overview of essential skills for managing supply-chain logistics in an international business context. It covers practical applications of supply-chain management including: transportation modes; taxes, duties and quotas; trade agreements; packaging requirements; use of intermediaries; documentation requirements; legal and regulatory requirements; insurance; trade conventions; and the offshore procurement process.

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This online and self-paced Global Trade Finance prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Trade Finance knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Trade Finance area of knowledge. For a comprehensive NASBITE CGBP™ Exam Prep course, register for the full suite of International Trade courses, which includes Global Business Management, Global Supply Chain Management, Global Marketing, and Global Trade Finance. The Global Trade Finance course provides an overview of essential skills for managing financial transactions in international trade. It covers practical applications of trade finance including: political and economic risks, foreign exchange tactics and risks, credit and payment risks, optimal terms of payment, arranging financing, and setting the business's overall financial plan.

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Web analytics is an essential component of any successful marketing campaign, and Google Analytics is one of the most widely used web analytics tools on the market. Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

This introductory course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation. The course will dive into key metrics and audience and segment creation. Additionally, the course will touch on SEO basics and discuss the benefits of using Google Analytics for publishing, B2B marketing, and ecommerce.

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If you're a manager or supervisor, you have probably been faced with a difficult conversation with a direct report. Not only do these conversations require sensitivity, delicacy, and in all likelihood, confidentiality, but how the conversation is handled can greatly impact the outcome. This course seeks to prepare learners to better handle awkward and difficult discussions with employees. Many difficult conversations can impact employee productivity, but as the manager or supervisor, you can learn to coach and counsel employees to create a calmer work environment and increase staff retention and productivity in the process.

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As a manager, handling difficult employee behavior is now your job. And it can be overwhelming to try to navigate the psychology of poor behavior to try to figure out how to improve the situation. This course is designed to prepare managers to deal with troublesome and difficult behavior by employees. By effectively addressing, coaching, and counseling employees, you can improve their behavior and improve morale, staff retention, productivity, and teamwork. This course uses videos to illustrate each behavior type so that you can more easily apply the techniques to your current work environment. Focusing on dealing with the behavior (not the person), tools and techniques for positive change are clear and well-defined.

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As a manager, you will undoubtedly deal with conflict. And keeping the peace is your responsibility. This course introduces the various forms of conflict that can arise in the workplace and presents strategies that managers can use to help deal with conflict situations. It includes video commentary from an expert in the field and presents some fictitious real-world scenarios that allow learners to practice applying the skills and strategies discussed throughout the course.

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In this simulation, you've been named the project manager on a new product development project at HealthMax Software. The goal of the project is to develop HealthRecords, a new medical records software system. For HealthMax, a small company, the success of this project has become vital to its long-term viability. It is now March, and the plan is to have three satisfied early-adopter customers and a product that is ready to launch at a major trade show in June of next year. The schedule is tight, and the budget for the project has been set with no possibility of an increase.

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