The success of any nonprofit organization can rely on the quality of its leadership. You know a good leader when you see one, but how can you become one? This course begins by examining leadership theories as well as key qualities and ethics within leadership. After establishing this foundation, the course focuses on leadership in the nonprofit sector, including the leadership shortage and possible solutions.

For more information or to register please click the link.

Whether you have years of experience in the nonprofit sector, or you're considering a possible career shift, this simulation is designed to challenge and engage participants while exploring key real-world leadership issues confronted by nonprofit managers. The learner assumes the role of executive director of the troubled Courtney Museum, and deals with a series of personnel, marketing, financial, and board and community relations issues. As the learner makes tough decisions, an adaptive scoreboard reflects the impact of those choices on the museum's prospects. Video commentary from experienced nonprofit leaders provides qualitative context and explores the consequences of choosing different paths for reviving the museum.

For more information or to register please click the link.

This online course equips both new and experienced managers with the skills and resources necessary to foster strong connections, lead change, and resolve potential conflicts. Throughout ten segments, students will learn practical ways to better coach and motivate their teams, whether operating in an in-person office environment or a remote work setting. The self-paced course offers an assortment of interactive exercises, videos, case studies, and self-assessments that engage learners and provide opportunities to practice and apply key management skills.

Topics covered in the course:

Introduction to Management

Communicating Collaboratively

Emotional Intelligence for ManagersHandling Difficult Employee Behavior

HR Fundamentals for ManagersIntroduction to Negotiations

Leading and Managing ChangeManaging People

Managing Remote Employees

Time Management

For more information or to register please click the link.

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

For more information or to register please click the link.

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.

For more information or to register please click the link.

Volunteers are the lifeblood of most nonprofit organizations. And board members are a special type of volunteer, helping to guide the direction of a nonprofit, promote the organization in the community, and ensure that the nonprofit's mission is fulfilled. Learning how best to manage the board and other volunteers is a critical part of nonprofit management. This course covers the fundamentals of board and volunteer development as well as recruiting, effective communication, and retention.

For more information or to register please click the link.

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

For more information or to register please click the link.

This completely online and self-paced, six-module Human Resources management course provides comprehensive preparation for the Professional in Human Resources (PHR®) certification exam. The course includes exam-taking tips, a detailed diagnostic test, practice questions at the end of each module, and a full-length, 175-question practice exam. A total of 365 practice questions address the six knowledge areas covered in the PHR® exam.

For more information or to register please click the link.